Head of Marketing & Communications
Genève,
Switzerland
Location: Geneva, Switzerland
Employment Type: 50-100% (scaling Up to full-time)
Salary Range: Competitive
Reports To: CEO
About Fungi Swiss
Fungi Swiss is pioneering the future of functional foods and supplements start up that will produce high-quality, organic mushroom-based products. We will cater to both B2B (Fresh Mushrooms to restaurants, hotels, caterers and Pure Mushroom Extracts to F&B and supplements manufacturers, pharmacies, and retailers) and B2C (direct-to-consumer e-commerce and boutique sales). Our brand is deeply committed to sustainability, science, and fungi innovation, blending cutting-edge research with culinary excellence.
We are seeking a Marketing & Communications Manager who is highly strategic and creative, with expertise in both food and supplement marketing. This role will drive awareness, engagement, and sales across multiple channels while ensuring a strong brand presence in both the B2B and B2C spaces.
Key Responsibilities
1. Brand Strategy & Positioning
- Develop and execute a comprehensive marketing strategy for both B2B and B2C, tailored to foodservice, retail, and e-commerce.
- Ensure brand consistency across all platforms, aligning messaging with Fungi Swiss's vision of quality, innovation, and sustainability.
- Conduct competitor and market analysis to refine positioning and identify opportunities for differentiation.
2. B2B Marketing (Food & Supplements)
- Develop targeted marketing campaigns for restaurants, hotels, pharmacies, and retailers to increase wholesale and distributor partnerships.
- Create sales materials, brochures, and digital assets for F&B professionals and supplement retailers.
- Organize and participate in industry trade shows, networking events, and tastings to build relationships and showcase our products.
- Work closely with the sales team to provide marketing support that helps convert leads into business partnerships.
3. B2C Marketing (Direct-to-Consumer Growth)
- Develop and manage performance-driven marketing campaigns across digital (social media, SEO, PPC, email marketing) and offline channels.
- Oversee the brand’s content strategy, ensuring high-quality, engaging storytelling that educates and inspires consumers about the benefits of functional mushrooms.
- Collaborate with designers, content creators, and influencers to drive product awareness and engagement.
- Implement loyalty programs, referral incentives, and other CRM initiatives to improve customer retention.
4. Communications & PR
- Develop a strong earned media strategy, securing features in relevant food, wellness, and business publications.
- Manage press releases, media relations, and industry partnerships to enhance brand reputation.
- Oversee social media management, ensuring Fungi Swiss is positioned as a thought leader in the functional foods and supplements space.
5. Digital & E-Commerce Growth
- Optimize the Fungi Swiss website for conversion, working with the tech team to improve UX, SEO, and product positioning.
- Develop and execute a content marketing plan, including blogs, newsletters, and social campaigns that educate customers and drive traffic.
- Analyze marketing KPIs, including engagement, conversion rates, and ROAS, to refine strategies and maximize performance.
6. Collaboration & Cross-Functional Support
- Work closely with the product development team to support the launch of new products with go-to-market strategies.
- Align with the sales team to ensure marketing efforts translate into commercial success.
- Collaborate with scientists and mycologists to translate research findings into accessible consumer education materials.
7. Communications & Stakeholder Management
- Support shareholder and investor communications, ensuring clear updates on company progress, financial performance, and strategic direction.
- Support with relationships with key stakeholders, including partners, regulatory bodies, and industry associations.
- Develop and oversee a corporate communications strategy, ensuring transparency and alignment with business goals.
- Coordinate annual reports, investor decks, and company presentations for funding rounds and board meetings.
- Co-Lead B-Corp certification and other compliance processes, ensuring that the company meets sustainability, ethical, and operational standards.
Ideal Candidate Profile
Skills & Experience Required:
- 5+ years of experience in marketing, brand management, or communications within the food, supplement, or wellness industry.
- Strong understanding of both B2B and B2C marketing strategies, especially within foodservice and retail environments.
- Proven track record of executing successful brand awareness and performance marketing campaigns.
- Experience working with wholesale clients, distributors, and retail partners in the food or supplement sector.
- Deep knowledge of digital marketing, including SEO, paid advertising (Meta, Google Ads), and email marketing.
- Excellent communication skills, both written and verbal, with experience in PR, media outreach, and brand storytelling.
- Ability to analyze data and KPIs to refine marketing efforts and improve performance.
- Passion for sustainability, functional foods, and innovative product development.
Preferred but Not Required:
- Experience working with startups or growing brands in the food or supplement space.
- A network within the hospitality, retail, or wellness industry.
- Fluency in French and English (German is a plus).
Why Join Fungi Swiss?
- Be part of an innovative, sustainability-driven company at the forefront of the functional foods and wellness industry.
- Work in a dynamic environment where creativity, strategy, and execution come together.
- Play a key role in shaping the brand’s growth across Switzerland and Europe.
- Opportunity for growth, leadership, and impact in a fast-growing, purpose-driven business.
Responsibilities
- Lead the entire sales cycle
- Achieve monthly sales objectives
- Qualify the customer needs
- Negotiate and contract
- Master demos of our software
Must Have
- Bachelor Degree or Higher
- Passion for software products
- Perfect written English
- Highly creative and autonomous
- Valid work permit for Belgium
Nice to have
- Experience in writing online content
- Additional languages
- Google Adwords experience
- Strong analytical skills
What We Offer
Each employee has a chance to see the impact of his work.
You can make a real contribution to the success of the company.
Several activities are often organized all over the year, such as weekly
sports sessions, team building events, monthly drink, and much more
Perks
A full-time position
Attractive salary package.
Trainings
12 days / year, including
6 of your choice.
Sport Activity
Play any sport with colleagues,
the bill is covered.
Eat & Drink
Fruit, coffee and
snacks provided.